Work   About
Christopher Nelson
Associate Creative Director

Scribble Scrubbie

Scribble Scrubbies are one of Crayola’s best-selling products, but they had an awareness problem. They sold well when kids found them on the shelves, but they didn’t know what they were called. So as 2020 shifted to online shopping, we created a campaign that directly introduced kids to the Scribble Scrubbies so they could ask for them. Sorry, parents.

Social Videos

New York, NY.