Scribble Scrubbie

Crayola
Scribble Scrubbies are one of Crayola’s best-selling products, but they had an awareness problem. They sold well when kids found them on the shelves, but they didn’t know what they were called. So as 2020 shifted to online shopping, we created a campaign that directly introduced kids to the Scribble Scrubbies so they could ask for them. Sorry, parents.