OREO x Pokémon
Oreo x Pokémon was the fastest selling edition of the iconic sandwich cookie of all time in the U.S. It beat out previous launches with Game of Thrones and Lady Gaga and put the brand on the path to adding $1 billion in sales. (Source:
MarketWatch)
To celebrate Pokémon’s 25th anniversary we made an entire campaign out of OREO cookies.
To launch, we created a film featuring an all-new Pokemon Trainer capturing her first Pikachu. Each frame was hand drawn, then converted into OREO Cookies.
Along with the launch of the film we also created a Billboard out of 8300 3D-printed, hyper realistic OREOS. Allowing our fans to get up close and personal with all the different embossments.
![]()
The pack was the first of its kind, with 16 custom-designed Pokemon embossements. The cookies were distributed with a rarity scheme that matched the original game, meaning some cookies were rarer than others. Mew being the rarest.
![]()
To say people lost their minds is putting it lightly.
![]()
These cookies took culture by storm, even becoming a Jeopardy question and a cold open for the Late Show.
Awards
2021 Epica Winner Bronze
2022 Andy Winner - Craft
2022 Clio - Bronze - Brand Partnership
2022 Clio - Bronze - Branded Entertainment
2022 ADC - Bronze
2022 One Show - Bronze - OOH
2022 Webby - Branded Animation
2022 Webby - Peoples Choice Branded Video
2022 AICP Winner - Integrated Campaign
2022 Effie - Bronze Snacks & Desserts2023- Clio Bronze - Creative Effectiveness
2023 One Show Merit
2022 Cannes Lion Shortlist (x2)
2022 One Show Merit (x3)
2022 Webby Honoree
2022 One Show Shortlist (x11)
2022 ADC Shortlist (x6)
