2016 Effies Finalist
Intel creates some of the world’s coolest technology but never gets any credit for it.
To fix that we teamed up with America’s favorite nerd, Jim Parsons, to tell the world about the Intel’s latest technology before it was available on shelves.
To fix that we teamed up with America’s favorite nerd, Jim Parsons, to tell the world about the Intel’s latest technology before it was available on shelves.
To launch the campaign, we created a series of Vines featuring Jim as he tries to find the latest tech at Intel’s headquarters. The TV spot continues this story, featuring Jim entering a lab for the first time.
Watch the launch TV Spot
Watch the launch TV Spot
Vines:
Social Videos: In Lab
To continue the campaign after the TV launch, we created a series of web videos that featured Jim’s point of view on the new technology.
To continue the campaign after the TV launch, we created a series of web videos that featured Jim’s point of view on the new technology.
Social Posts
Post Copy: With tech that changes focus later, your pics are safe from photobombers. Almost. #WhatsNext
Post Copy: Big improvements coming to a camera near you will help you size up any situation.
The Campaign Continues
It turns out Jim Parsons is not a one hit wonder (no surprise since he just has a few Emmy’s & Golden Globes). So we brought him back to promote the 2-in-1 part-laptop part-tablet.
Intel 2 in 1 Vines:
Social Posts:
Post Copy: It’s a laptop. It’s a tablet. You decide when to make the split
Post Copy: What’s Jim to do first? With the Intel 2 in 1 there are so many choices.
Post Copy: No tricks here, just an Intel 2 in 1 where razor-thin laptop meets ultra-fast tablet.
Copywriter: Grant Cohen
Creative Director: Craig Cimmino